We’ve been hearing how “data is the new oil” for more than a decade now, and in certain sectors, it’s a maxim that has more than panned out. From marketing and logistics to finance and product, decision-making is now dominated by data at all levels of most big private orgs (and if it isn’t, I’d […]
Startups constantly talk about being mission-oriented, but it’s hard to take most of those messages seriously when the mission is optimizing cash flow for tax efficiency. However, a new generation of startups is emerging that are taking on some of the largest global challenges and bringing the same entrepreneurial grit, operational excellence, and technical brilliance […]
When wildfires rage close, Perimeter wants to tell you where to go
Out the window, a fire is raging and it’s moving ever closer. Confusion. Fear. A run for the car. Roads open and then suddenly closed by authorities. Traffic jams. A fire break that stalls the flames and then suddenly the flames jump, changing direction. Everyone has a plan for what to do a plan that gets ripped up the second someone leaves their home to evacuate.
In the heat of the moment, everyone needs to know exactly what to do and where to go. Unfortunately, that information is rarely available in the format they need.
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