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What it’s about: A contest where everyone was a winner… with tragic results. In 1992, Pepsi Philippines started printing numbers, 001-999, inside bottle caps, with numbers corresponding to prizes that were announced on TV nightly. It was a huge success at first… until a misprint put the million-peso ($40,000 USD) winning number on 800,000 bottles, resulting in rioting, lawsuits, and a massive debacle for Pepsi.
Biggest controversy: Those 800,000 winning bottle caps weren’t technically winners. Each contest bottle caps had a security code alongside the number for confirmation; the misprints had no code. But that mattered little to people who were convinced they had won. Panicked Pepsi executives held a 3 A.M. meeting and worked out a compromise, where the misprint bottle caps could be exchanged for a 500-peso ($18) consolation prize. Although 486,170 people accepted, it was a lose-lose for Pepsi. The payouts cost the company 240 million pesos ($8.9 million), on
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The new Pepsi formula will have less sugar and more fizz. How will the change be received?
Pepsi, as we know it, is about to change. According to an Economic Times (ET) report, the cola giant announced that itâs changing its formulation to be less sweet and more fizzy. This move is set to place Pepsi on par with competitors like Coca-Cola and Thums Up, claims the report. Pepsi has traditionally been a sweeter drink, compared with rivals, like Coke and Thums Up. This is a move aimed at closing in on the category leader Thums Up. It comes on the eve of the crucial summer quarter this year, after last year s near washout quarter that coincided with the peak lockdown, an official directly aware of the matter told ET.
Details 13 April 2021
7-Eleven and Pepsi have collaborated for a 7-Eleven x Pepsi Concept Store in Malaysia which features interactive activities such as floor projections, infinity mirrors, interactive pong games, and a neon photo area for consumers to spice up their Instagram feed accompanied with BLACKPINK music in the background. The K-pop girl group was named Pepsi s brand ambassadors in Asia in January this year.
Additionally, the new concept store will have a café area where customers can relax with their Pepsi products and 7-Eleven’s ready-to-eat meals and snacks. On a whole, the store seeks to elevate the buy-and-go shopping behaviour of consumers, creating a space for them to discover new products and experience a range of fun-filled engagements. Located at DA Square at Damansara Avenue, the 7-Eleven x Pepsi Concept Store comes at a time when retailers are required to go beyond just providing in-demand products and services by creati
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