Revolutionary concept 15 Apr 2021 / 11:59 H. Khalid (left) and Wong in front of one of the many Instagram The bold and exciting new look of the first
7-Eleven x Pepsi Concept Store in Malaysia.
OFFERING customers an interactive and unique shopping experience, 7-Eleven and Pepsi recently launched the first ever 7-Eleven x Pepsi Concept Store in Malaysia. Unlike regular convenience marts, this concept store located at DA Square at Damansara Avenue not only showcases the beverage brand, but also seeks to provide a unique and convenient experience through attractive in-store activities and a wider offering, to elevate everyday shopping experiences.
“Inspired by Pepsi’s brand spirit, we have adopted a bold attitude to experiment and create new experiences that our customers will thoroughly enjoy. Whether it is coming up with limited-edition cans or creating a collection inspired by pop culture such as the Pepsi X BLACKPINK campaign,” said Khalid Alvi, Chief Executive
Details 13 April 2021
7-Eleven and Pepsi have collaborated for a 7-Eleven x Pepsi Concept Store in Malaysia which features interactive activities such as floor projections, infinity mirrors, interactive pong games, and a neon photo area for consumers to spice up their Instagram feed accompanied with BLACKPINK music in the background. The K-pop girl group was named Pepsi s brand ambassadors in Asia in January this year.
Additionally, the new concept store will have a café area where customers can relax with their Pepsi products and 7-Eleven’s ready-to-eat meals and snacks. On a whole, the store seeks to elevate the buy-and-go shopping behaviour of consumers, creating a space for them to discover new products and experience a range of fun-filled engagements. Located at DA Square at Damansara Avenue, the 7-Eleven x Pepsi Concept Store comes at a time when retailers are required to go beyond just providing in-demand products and services by creati