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SMART and K-pop group BTS say Keep your Passion & Purpose alive despite trying times via new campaign out of Dentsu Jayme Syfu Philippines

May 3 2021, 9:45 am | BY Kim Shaw | No Comments Early last week Smart Communications in the Philippines released its long-awaited “Live Your Passion with Purpose” campaign via Dentsu Jayme Syfu headlined by the world’s leading pop icon, BTS. The epic campaign established Smart Communications in advertising history as the first and only Philippines company to ever seal a direct partnership with BTS under HYBE, formerly Big Hit Entertainment. Shot in Seoul at the height of the global lockdown, the campaign has the seven BTS members on different versions of The Penrose Stairs, symbolic of defying impossible situations. It is set to two of the band’s most recent hits, Life Goes On followed by the record-breaking hit Dynamite, appropriately providing the score to a timely and encouraging message to Filipino ARMY during the Philippines’ most challenging time.

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SMART s campaign with BTS to entice younger consumers

BusinessWorld April 27, 2021 | 12:03 am IN an effort to snag younger consumers, Smart Communications, Inc. launched its âLive Your Passion with Purposeâ campaign with one of the worldâs leading pop icons, the Korean boy band BTS. This is Smartâs first collaboration with the Grammy-nominated artists. On Thursday, Smart dropped the TVC featuring the seven BTS members â Jung Kook, RM, j-hope, Jin, V, Suga, and Jimin â walking up and down seven iterations of The Penrose Stairs which is âsymbolic of defying impossible situations.â The campaign is set to two of the bandâs most recent hits, âLife Goes Onâ and âDynamite.â

Janej basasAlfredos panlilioMichelle annep solimanSmart communications incSmart communicationsPenrose stairsSmart communicationConsumer wireless businessSmart presidentSmart prepaidHome wifiMichelle anneஆல்ஃபிரடோஸ் பன்லிலிோபுத்திசாலி தகவல்தொடர்புகள் இன்க்புத்திசாலி தகவல்தொடர்புகள்பென்ரோஸ் படிக்கட்டுகள்

BTS drive for Smart urges PH youth to live their passion with purpose

BTS drive for Smart urges PH youth to live their passion with purpose
mb.com.ph - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mb.com.ph Daily Mail and Mail on Sunday newspapers.

Soult ukpyolsiSouth koreaJanej basasAlfredos panlilioSmart communications incBig hitConsumer wireless businessPenrose stairsSmart presidentSpring dayதெற்கு கொரியாஆல்ஃபிரடோஸ் பன்லிலிோபுத்திசாலி தகவல்தொடர்புகள் இன்க்பெரியது வெற்றிநுகர்வோர் வயர்லெஸ் வணிகபென்ரோஸ் படிக்கட்டுகள்

BTS drive for Smart urges PH youth to live your passion with purpose

BTS drive for Smart urges PH youth to live your passion with purpose
mb.com.ph - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mb.com.ph Daily Mail and Mail on Sunday newspapers.