Bentley, Breitling end nearly 20 years of partnership
4 August 2021 3:54 pm / 0 comments
Bentley has announced that it will be parting ways with Breitling at the end of the year. The two luxury brands first teamed up in 2002 to design the onboard clock for the first-generation Bentley Continental GT, and went on to develop several more exquisite projects over the course of 19 years. This is the longest ever partnership between a watch brand and a luxury automaker.
Notable collaborations include the Breitling Bentley Supersports Light Body watch, the Breitling Bentley GT3 Limited Edition, the extravagantly expensive Bentayga dashboard Tourbillon clock, the Continental GT Speed Breitling Jet Team Series, the Premier B01 Chronograph 42 Bentley British Racing Green and the Premier Bentley Centenary Limited Edition.
In the world of high-end luxury, owning the right accessories is
critical. It’s about more than just having the right car – you also have to have the right jacket, the right shoes, and yes, the right watch as well. Several other high-end carmakers are already in on the branded watch game, but as it turns out, Cadillac currently is not. The question – should there be an official Cadillac watch line?
It’s an interesting question. After all, loyal customers can accessorize with a variety of branded gear through the Cadillac Collection, including shirts, active wear, hats, mugs, pens, golf bags, an umbrella, and a whole lot more. Furthermore, Cadillac has offered high-end watches in the past, so why is an official Cadillac watch line missing today?
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