Plus, submit your session pitch for our fall MarTech event
Kim Davis on May 6, 2021 at 10:00 am
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Good morning, Marketers, and here’s another thing having a moment in the spotlight.
User-generated content, or UGC. That can mean anything from customer reviews and ratings, to opinions or images shared online. Why is it in the spotlight? Because in the digital bubble of the last 14 months, people have found more time to spend, not only scrolling endlessly online, but expressing themselves often in relation to products and services they love (or hate).
One view of the future of events: niche and hybrid
There are still many questions to be answered about the events landscape post-COVID.
Kimberly Dutcher on December 22, 2020 at 3:42 pm
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We’re all still trying to work out virtual events, as well as looking forward to next year when the COVID vaccine might ultimately herald a return of in-person engagement, perhaps in tandem with virtual content. Everyone has an opinion, not least Ben Hindman, CEO at event marketing platform Splash.
Earlier this month, he raised some hackles on LinkedIn by predicting that COVID would break the addiction to massive events, and that the shift to “bite size” is underway. Splash followed up Hindman’s opinion piece with some supporting data in their report “Online, Shorter, and Here to Stay: An Outlook on Virtual and Hybrid Events in 2021.”