AllTrails Celebrates 1 Million Paid Subscribers
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Milestone Cements the Brand s Vision to Democratize Access to the Outdoors For All
SAN FRANCISCO, Jan. 26, 2021 /PRNewswire/ AllTrails, the most trusted and used digital guide to the outdoors announced a substantial milestone - surpassing 1 million paid subscribers for its premium service, AllTrails Pro. Home to the largest collection of hand-curated trail guides, the outdoor recreation website and app also maintains a global community of over 25 million registered users.
Find and explore trails with AllTrails
Even prior to the pandemic, the outdoor sector was experiencing rapid year-over-year growth as more people turned to nature for mental and physical health. By May 2020, when pandemic lockdowns loosened, AllTrails saw an accelerated surge of usage as people reconnected with the outdoors. The company saw record-breaking growth continue through December, a contrast to the seasonal growth