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3 Moments That Made Homeward s Tim Heyl
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Start Here: 9 Skills Real Estate Agents Need To Nail From The Get-Go
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True. And now?
Realtor.com is redeeming itself after sitting on the sidelines of the digital real estate wars. With growing profits and booming traffic, the wounded soldier is back on the battlefield.
News Corp. is publicly touting the turn-around. Previously, its Australian real estate portal REA was the crown jewel of its digital real estate strategy, as tarnished realtor.com lost ground to Zillow. Not anymore.
Realtor.com on the mend
“Realtor has contributed more to our profit growth, than … REA in Australia,” bragged Thomson on the earnings call.
In the last year, under new management and a strong real estate market, the fortunes of the real estate portal, originally founded by the National Association of Realtors, are turning.
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The coronavirus pandemic has in many ways transformed how real estate deals get done, and successful agents will be those who get on board with an increasingly digital transaction, according to panelists at Inman Connect on Wednesday.
In a session called “The Future of Broker and Agent Data,” Errol Samuelson, chief industry development officer at Zillow, and Chris Heller, chief real estate officer at OJO Labs, spoke with moderator Sam DeBord, CEO of the Real Estate Standards Organization (RESO) about what agents should be prioritizing in their thinking going forward.
Heller advised attendees to focus on the tools they choose to use and those that will help them make new relationships.
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Before taking the helm a year ago at Move Inc., the News Corp. subsidiary that operates the online search portal realtor.com, David Doctorow had served in executive roles at eBay and Expedia and could see the similarities and the opportunities to fill consumers’ needs between those marketplaces and online real estate.
Doctorow spoke with moderator Clelia Peters at Inman Connect on Thursday, in a session called “The Evolving Ecosystem of Real Estate Search and Transactions.”
“Real estate is special,” Doctorow told conference attendees. “It touches everybody’s life. It’s a really important human need. So the purpose that we’re after to make a difference on people’s shelter is meaningful in the world and that’s part of what was appealing.”
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