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After years of being snubbed by wine experts and enthusiasts, rosé is having its moment in the spotlight. Since 2010, sales of the trendy pink tipple stamped rosé de Provence, popular among millennial drinkers, have increased by 516 per cent, while its value has gone up by a whopping 963 per cent, according to the Interprofessional Wines Council of Provence.  Le Monde reports that the value of Provençal vines has risen to prices of up to £258,800 a hectare. Provence rosé is especially fashionable in the UK, with sales rising more than 51 per cent in 2020 compared to 2019.  Much of the wine s burgeoning popularity can be attributed to an influx of glamorous celebrities and billionaire tycoons investing in Provençal winemaking. 

United statesProvence alpes côd azurUnited kingdomVictoria beckhamGeorge lucasLady dysonSylvain audemardBernard arnaultLady bamfordDomaine saint vincentAngelina jolieBrad pittGeorge clooneyInterprofessional wines council of provenceInterprofessional wines councilSir james