MIA keeps chocolate production local on Madagascar, despite global pandemic By Anthony Myers MIA, the bean-to-bar ethical chocolate company, reinforced its African roots despite COVID-19 challenges by maintaining production at its facility on Madagascar.
According to MIA, short for Made In Africa, chocolate production created four times more revenue than the value of raw cocoa while supporting 18 full-time jobs and sustainable agriculture that preserved more than 4,900 trees in Madagascar.
Impact report
The brand’s impact report for 2020 showed MIA’s activities also addressed eight United Nations Sustainable Development Goals and earned it a place in the top three of Ethical Consumer’s review of 47 chocolate brands.