“The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before.
“Together, we can design an even more sustainable and positive impact on the world around us.”
As part of the radical update, Jaguar has confirmed it will not be continuing production on the much anticipated electric XJ.
In a statement, Jaguar said the new car “does not fit” with the new vision of the company which is likely to have a focus on luxury high-end vehicles.
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They said: “Following a thorough technology review against the exponential change in the automotive industry, we concluded that the planned XJ replacement does not fit with our vision for a reimaged Jaguar brand.