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Investegate |Sainsbury(J) PLC Announcements | Sainsbury(J) PLC: Final Results

Investegate |Sainsbury(J) PLC Announcements | Sainsbury(J) PLC: Final Results
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GM takes flak for flip flop; Amazon faces union vote, and Telegram rockets to the top in downloads

GM takes flak for flip flop; Amazon faces union vote, and Telegram rockets to the top in downloads Also: Reddit makes waves with five-second ad, Sprinklr shares brands that stood out on social, vaccine rollout stumbles on tech mistakes, and more. Tom Brady won his 7 th Super Bowl last night as the Tampa Bay Buccaneers defeated last year’s champs, the Kansas City Chiefs, 31-9. Brady is 43 years old. While some brands decided not to air advertisements for the big game, some were still able to generate some buzz on social media. Here’s the top-rated tweet, during the game, from a brand that didn’t have a Super Bowl ad, per analytics firm Sprinklr:

NFL offers virtual experiences, COVID-19 efforts for Super Bowl LV, Microsoft launches new digital workplace, and Pinterest s 76% Q4 revenue jump

NFL offers virtual experiences, COVID-19 efforts for Super Bowl LV, Microsoft launches new digital workplace, and Pinterest’s 76% Q4 revenue jump Also: YouTube launches personalized sports portal and expands ad markets, Instagram looks at vertical ‘Stories’ feature, CNN president to stay on through the end of 2021, and more. Hello, communicators: CNN’s president, Jeff Zucker, announced that he’ll stay on to lead the news outlet through the end of 2021, providing some stability in a year already marked with tumultuous crises and change. Zucker came quite close to exiting, according to associates, but decided to stay on. He told employees on Thursday morning that he will remain with CNN’s parent, WarnerMedia, through the end of the year.

Brand managers celebrate Groundhog Day, Verizon commits $10M to helping small businesses, and JetBlue highlights Black florists

Brand managers celebrate Groundhog Day, Verizon commits $10M to helping small businesses, and JetBlue highlights Black florists Also: How PR pros are crafting more of their pitches to include DE&I angles, what skills you’re focusing on for 2021, and more.   If your reaction is aligned with this tweet from Verizon’s wireless customer service team, you’re not alone: After the way 2020 went, that furry little bugger better give us an early spring. ❄️ ☀️ #GroundHogsDay The tweet also highlights an opportunity for brand managers to create content and share messages that tap into consumers’ and employees’ collective exhaustion after the unprecedented crises over the past year. Though you ultimately want to craft helpful and uplifting content, there is value in acknowledging difficult situations with authenticity. That can include some wry or even sarcastic remarks, as long as you balance your tone with the rest of your content and online presence.

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