Of Lice and Men: Lice treatments still sell amid social distancing
The parasites live on. That’s not the title of a streaming horror movie, but an explanation for why lice products are still in demand, even during the COVID-19 pandemic. Social distancing, essential for reducing the spread of the coronavirus, also can prevent lice infestations. Less hugging and leaning closer together to take selfies resulted in fewer infestations, but there is still a need for products that eliminate lice and prevent other people in the household from getting these insects.
“If we’ve learned anything about lice, it is that they are resilient,” said Joseph Juliano, vice president of marketing at Tarrytown, N.Y.-based Prestige Consumer Healthcare, which makes Nix Lice Removal Products. “Just as lice have begun to adapt to traditional pesticides, they will survive the pandemic.”
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