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Southern Tide to bring preppy yet practical styles to Keys

A new clothing store that opened in April is bringing a selection of styles that have class but also won’t get in the way of the many island activities the Florida Keys have to offer. Southern Tide has opened its newest location in Islamorada. The brand was founded in 2006 in Greenville, South Carolina, and is best known for its “Skipjack polo,” according to a press release. The company had a partnership with Cheeca Lodge & Spa at one point but when an opportunity for a standalone retail store came up, it sprang on the location. “What better place to open our latest store than in Islamorada, which is known as the sport fishing capital of the world,” CEO Chris Heyn said in a release. “The community embodies our outdoor lifestyle and affinity for the water and we look forward to safely serving residents and visitors alike.”

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