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  Customisation means different things to different people. We look at it as a global phenomenon, since we are a global brand. Since our purpose is to catalyse the global motorcycle market toward the mid-sized motorcycle segment, we have to make awesome and aspirational motorcycles that are also very accessible. In the fullness of time, factory customs would be an ideal scenario where you could customise your bike in every dimension from the plant itself.    What are the kind of consumers you ve seen over the years? How do you maintain the love for the brand?    We want to create the desire for the brand Royal Enfield. There might be people who simply come in because they feel that the brand gives them a badge value. There are also some who feel that their status is enhanced. Some also come in because they just want to be part of a community, whereas some feel that it s the best that their money can buy. For many, it s just for the experience.

Shubhranshu singhCampaign indiaRoyal enfieldThunderbird 350 ccRiding experienceஷுப்ராஞ்ஷு சிங்பிரச்சாரம் இந்தியாஅரச எந்‌ஃபீல்ட்இடி சி சிசவாரி அனுபவம்