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Gatorade Creates A Women s Advisory Board
Sports Culture Trailblazer s Advisory Board of Female Leaders Will Help Combat Attrition and Elevate Women s Sports
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CHICAGO, April 28, 2021 /PRNewswire/ To help drive continuous change for women and girls in sports, Gatorade announced its newly formed Gatorade Women s Advisory Board. The board will aim to keep more girls in the game by addressing the societal and cultural barriers that contribute to the attrition of females in sport and an ongoing decline in participation. Additionally, the Gatorade Women s Advisory Board will provide counsel on brand initiatives to better serve female athletes.