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TCS and London Marathon Events Expand Partnership to Improve Customer Experience through Data
Posted On: 2020-12-17 00:50:17 (Time Zone: Arizona, USA)
Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS) a leading global IT services, consulting and business solutions organisation, announced an expanded partnership with London Marathon Events Ltd. to create a new, unified data platform, which will enable personalised experiences for athletes, spectators, charities and sponsors.
London Marathon Events is the organiser of the Virgin Money London Marathon and many other events including Prudential Ride London, The Vitality London 10,000, Westminster Mile, Children with Cancer UK Swim Serpentine and The Vitality Big Half. Over the last 40 years, it has collected invaluable data on multiple events, athlete performances, running records and other special moments, which can be used to create unique experiences. However, this information is stored in multiple silos and access to