Mercedes-Benz sponsors LOL All-Star Event as exclusive partner |
(Mercedes-Benz Korea)
Mercedes-Benz Korea is sponsoring the year-end League of Legends event, in an extended move to promote the prestige automobile brand to the young generation, the company said Friday in a release.
The 2020 League of Legends All-Star Event kicked off Friday to run until Sunday, in which the German automaker is to take part as the sole official partner.
In September this year, Mercedes-Benz Korea became the first luxury car brand to be named the official partner of LOL publisher Riot Games and started sponsoring key events such as the LOL World Championship, Mid-Season Invitational, and the year-end All-Star event.