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Facebook Ads vs. Google Ads: Which is Better for Your Brand?
If you re reading this article, it s likely because you re considering running digital ads.
You ve heard about Facebook Ads and Google Ads but you re still unclear on the difference between the two platforms.
In this article, we ll cover each platform s unique features, the key differences to keep in mind, and the factors to consider when deciding which ad platform to use.
Let s get started.
What is the difference between Facebook Ads and Google Ads?
Facebook Ads is an advertising platform used for paid social campaigns on Facebook while Google Ads run search and display ads. While they both run pay-per-click (PPC) ads, they do so on separate channels and often target users at different stages in the buyer s journey.
Did you know that the average tenure of a Head of Marketing position continues to fall, reaching just 41 months according to the latest Spencer Stuart research published by the WSJ?
It is still one of the shortest average terms of office of any chief in the C-suite, according to a recent report by Korn Ferry. But one piece of good news in the past year is that although conditions for CMOs have become more difficult since the coronavirus pandemic, “In many cases, CMOs are not being removed, but it’s been pretty dramatic layoffs beneath them” said Greg Welch, practice leader for marketing, sales and communication at Spencer Stuart.
Social Media and the Family … striking a balance sundaystandard.info - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sundaystandard.info Daily Mail and Mail on Sunday newspapers.
The platform effectively combines QSR Automations’ software suite into a single platform:
ConnectSmart Kitchen, industry-leading kitchen display system
ConnectSmart Go, an off-premise order management system
ConnectSmart Host (formerly DineTime), a guest experience, reservation and table management solution
ConnectSmart Insights, a business intelligence tool
ConnectSmart ControlPoint, hardware management software
ConnectSmart Recipes (formerly TeamAssist), a kitchen-integrated recipe viewer
By connecting the back end and integrating these solutions into one operational platform, operators can work with a solution that shares data from all its components and make holistic restaurant decisions in real-time. Flexible APIs and robust integrations allow operators to tailor the platform to their specific needs and focus on what’s most important – the guest experience.