Some companies used classic rock stars for inspiration. Others opt for a more high-end aesthetic.
For Smarty Plants, cannabis sales and marketing agency Petalfast went the quirky route.
For example, each eight-ounce jar of flower includes offbeat trivia and fun deep dives such as: Turning airplanes into houses. William Shatner s cover song catalog.
Smarty Plants launched last month out of Petalfast s sales accelerator portfolio. The goal, Goldstein says, was to introduce a quirky cannabis brand to consumers one with 1980s and 1990s pop culture nostalgia weaved into the mix.
To learn more, Benzinga spoke with Goldstein about how Smarty Plants came about, the challenges it must meet to outshine rival brands and whether psilocybin is in Petalfast s future: