Smart Cups recently added a caffeine-free beverage option, Refreshers. The ingredients are printed on PLA cups. New technology permits ingredient printing on cup sidewalls, which will expand product and market capabilities to fuel growth for the “waterless beverages”.
A waterless beverage seems an oxymoron, but Smart Cups has made that incongruous concept a reality for optimized sustainable packaging. Billed as “the world’s first printed beverage,” the brand employs 20 and operates out of a 23,000 square foot facility in Mission Viejo, CA, and was the subject of a January 2020 interview with
Packaging Digest.
Chris Kanik, chief excitement officer, aka founder and CEO, enthusiastically responded to a request for a 2021 progress report, which yielded answers referencing expectations he had a year ago as well as new plans.