Report: Smart speaker, voice assistant proliferation and use revealed
New data from the Smart Audio Report highlights top use cases for smart speakers, how many Aussies are onboard and what is going on with voice assistants
Music from online services and radio is the top use case for the one in four Australians who own a smart speaker, new report claims.
The fresh findings from the Smart Audio Report, compiled by Edison Research and Commercial Radio Australia (CRA), was aimed at understanding use cases for smart speakers across the growing numbers of consumers who own them. Overall, 26 per cent of Australians, or 5.6 million, reportedly now own a smart speaker, up from 17 per cent reported in 2020. Of these, 67 per cent report they use the speaker daily, and 88 per cent use it on a weekly basis.
CRA s Smart Audio Report urges advertisers to tap into smart speaker habits
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Edison Research Unveils Smart Audio Report Australia
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The next-generation search engine market is forecast to register a CAGR of 25.5% during the forecast period (2021-2026). Over the last few years, the number of voice searches witnessed an exponential growth rate. Also, it is becoming less of a novelty and more like a new standard. Therefore, the next-generation search engines are more oriented toward voice-based search engines.
Next-generation search engines are also increasing because of deep neural networks, machine learning, and other advancements in AI technologies. Virtual assistants, such as smart speakers, are used for various applications across several end-user industries, such as retail, BFSI, and healthcare. One major consumer-facing application is as a personal assistant. It helps consumers accomplish various tasks. For instance, Apple s Siri offers an intuitive interface for connected homes or cars.