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Oriental Brewery showcases 27 years of Cass beer evolution, innovation
Posted : 2021-04-02 00:40
By Kim Jae-heun
Over the past 80 years, Oriental Brewery (OB) brand has been synonymous with beer among consumers in Korea. The brewer has been making endless efforts to be the premier beer maker in the country.
OB s steady-seller beer, Cass, in particular, has been continuously improved by reflecting consumer feedback and the latest market trends. Recently, OB renewed the entire packaging of the beer label to look cooler and more appealing.
Cass has been the best-selling brand in the local beer market since 2012. Last year, OB accounted for a 52.7 percent share of the domestic beer market and Cass accounted for 39.5 percent.