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IPG Mediabrands Research Suggests Social Platforms are Taking Media Responsibility Seriously February 12, 2021 Social media platforms appear to be getting their houses in order when it comes to important issues like brand safety and media responsibility according to the latest Media Responsibility Index which is published by IPG Mediabrands. A quantitative report that strives to raise industry standards around brand safety and media responsibility in advertising, the Media Responsibility Index was first published last August and is the first of its kind when it comes to assessing overall responsibility of the different social media platforms. The platforms invited to participate – Facebook, Instagram, Pinterest, Reddit, Snapchat, TikTok, Twitch, Twitter and YouTube – account for the lion’s share of the social media users around the world.

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