April 23, 2021
Turns out, some advertisers will walk their talk on behaving ethically to a point.
Sure, we’ve been here before, but CEOs have short memories and people are wising up to that apathy; something had to give. Now, companies are being asked, pressured, forced, encouraged, and regulated to take a stand or at least not stand back on everything from data privacy to voting rights, diversity to sustainability.
Nowhere is this sort of corporate do-goodery more on show currently than in advertising.
Responsible spending seems to be more important than ever if the agency pitches are anything to go by. In February, for example, GroupM joined the Conscious Advertising Network (CAN) a voluntary coalition of over 70 organizations set up to highlight the ethics that underpin advertising. Of course, there’s a chance this could all be window dressing given how often brand purpose tends to look like propaganda. For all the strongly-worded warnings from marketers, there
IPG Mediabrands Research Suggests Social Platforms are Taking Media Responsibility Seriously
February 12, 2021
Social media platforms appear to be getting their houses in order when it comes to important issues like brand safety and media responsibility according to the latest Media Responsibility Index which is published by IPG Mediabrands.
A quantitative report that strives to raise industry standards around brand safety and media responsibility in advertising, the Media Responsibility Index was first published last August and is the first of its kind when it comes to assessing overall responsibility of the different social media platforms.
The platforms invited to participate – Facebook, Instagram, Pinterest, Reddit, Snapchat, TikTok, Twitch, Twitter and YouTube – account for the lion’s share of the social media users around the world.