Critiquing the SAP 2021 business roadmap
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Earlier today, Thomas Sauerresig, Executive Board of SAP for SAP Product Engineering used LinkedIn to point at a story attributed to Jan Gilg, President SAP S/4HANA at SAP that appeared on Forbes BrandVoice entitled: 2021 Tech Predictions For A New Year That Can’t Come Fast Enough. Long time diginomica readers will know that we prefer unpredictions but that fact this story was posted on BrandVoice tells you all you need to know about how SAP used that media as a way of telegraphing its business roadmap for the year. Let s examine what Gilg says as this provides strong clues for the informed buyer considering its enterprise software strategy and the place SAP occupies.