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Packaging Substrate / Materials: Paper, Plastic
Printing Process: Offset Orhan Irmak Tasarım designed the packaging portfolio of Bizim Mutfak –Japanese food giant Ajinomoto s ready to use food ingredients brand in Turkey. Bizim Mutfak, which has the motto Nutritious Practical Cuisine , has a wide product range from soup to bouillon, from pudding to seasoning. The name of the brand means Our Kitchen in Turkish. For the common visual language, a natural visuality was aimed in all packages, as if taken instantly from a home s kitchen. In this direction, the product contents were scattered around the food visuals in order to get away from an artificial studio feeling. With the preferred fonts and brush strokes highlighting the product variant, a common language that makes us feel sincere and “ours” was created. For such a diverse product range, the focus of the packaging design architecture has been the sense of naturalness and sincerity that are also at the c