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Singapore Airlines Launches a New Sound Identity

The music was performed by the Budapest Symphony Orchestra. Singapore Airlines, in collaboration with branding agency DLMDD, has unveiled a new sonic identity entitled “The Sound of Singapore Airlines” that will be experienced throughout every passengers’ journey. The sonic identity is comprised of three 10-minute instrumental tracks entitled “Landing Music”, “Boarding Music” and “Lounge Music”. The new musical identity was created by composer Rohan De Livera, in collaboration with audio architect Dominic Murcott and was inspired by the new Singapore Airlines batik motif, which pays homage to its brand heritage. The tracks reflect the original batik motif of the cabin crews’ sarong kebaya and Singapore’s status as a garden city.

Shreya Ghoshal teams up with talents all over the world for her new single

Shreya Ghoshal teams up with talents all over the world for her new single
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