by Stephen Chapman
The studio was appointed by his management firm, Phoenix to produce the site.
“It was a pleasure to work with such a prestigious personal brand and exciting sports personality,” explained Alex Dixon, co-founder of Riot and Rebel.
“Working alongside Ian Atkin from Phoenix Management Group was a truly collaborative process as we both shared the same vision for the new website and together, we were able to achieve that.”
Atkin explained that the site had to engage with a “new breed of global cricket fan.” We thought long and hard about the look of Ben s new official website. Our vision focussed on both Ben, the twenty-first-century international cricket star and Ben, the brand representative. We also wanted Ben s website to engage directly with the new breed of global cricket fan across all devices. On all counts, Riot & Rebel have delivered,” he said.