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Molson Coors moves into spirits-based RTDs 27th January, 2021 by Nicola Carruthers
Brewing firm Molson Coors has partnered with Casa Komos Beverage Group to distribute Tequila-based, ready-to-drink cocktail Superbird in the US.
Superbird is a twist on the classic Paloma cocktail, and is made with Tequila and grapefruit juice
The agreement marks Molson Coors’ first foray into the premium spirits-based ready-to-drink (RTD) category as the firm looks to diversify its portfolio.
“We have clearly executed on our promise to evolve our portfolio beyond beer and moving into fast-growing RTD cocktail space with an incredible brand like Superbird only strengthens our position as a true beverage company,” said Pete Marino, president of emerging growth at Molson Coors. “CKBG created a delicious, authentic, super-premium brand, and it equips our company, and our distributors with another high-quality option.”
Truss CBD USA, a joint venture majority owned by Molson Coors Beverage Company (“Molson Coors”) and operated in partnership with HEXO Corp (“HEXO”), today announces the U.S. launch of Veryvell™, a new line of non-alcoholic, sparkling CBD beverages, exclusively available in Colorado.
Veryvell™ is a hemp-derived, adaptogenic, sparkling CBD water infused with a crisp taste, zero calories and zero sugar. Veryvell™ is now available to Colorado-based consumers both online and at select retailers in Colorado in three flavors: Focus (Grapefruit Tarragon), Mind & Body (Strawberry Hibiscus) and Unwind (Blueberry Lavender).
“Last year, we redefined ourselves as Molson Coors Beverage Company and in doing so, laid out a clear vision of leveraging the competitive strengths of our storied foundation in beer to grow in new spaces beyond the beer aisle,” said Pete Marino, president of the emerging growth division for Molson Coors. “Truss’ entry into the CBD market in Colorado