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Purple Innovation, Inc. Announces Pricing of Secondary Public Offering of Class A Common Stock

Share this article Share this article LEHI, Utah, May 18, 2021 /PRNewswire/ Purple Innovation, Inc. (NASDAQ: PRPL) ( Purple or the Company ), a leader in comfort innovation and the creator of the renowned Purple® Mattress, today announced the pricing of an underwritten secondary public offering of 7,308,792 shares of its Class A common stock to be sold by Coliseum Capital Partners, L.P., Coliseum Co-Invest Debt Fund, L.P., Blackwell Partners LLC – Series A, and Coliseum Capital Co-Invest III, L.P. (collectively, the Selling Stockholders ). The shares of Class A common stock are being sold at a price of $30.00 per share.  The underwriters have a 30-day option period to purchase up to 1,096,318 additional shares of Class A common stock from the Selling Stockholders at the same price per share. The offering is expected to close on May 21, 2021, subject to customary closing conditions.

United-states
Utah
Brendon-frey
Debt-fund
Purple-communications
Blackwell-partners
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Coliseum-capital-co
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Nasdaq
Exchange-commission
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Purple Innovation, Inc. Announces Launch of Secondary Public Offering of Class A Common Stock

LEHI, Utah, May 18, 2021 /PRNewswire/ Purple Innovation, Inc. (NASDAQ: PRPL) ( Purple or the Company ), a leader in comfort innovation and the creator of the renowned Purple® Mattress, today announced the launch of an underwritten secondary public offering of 7,308,792 shares of its Class A common stock to be sold by Coliseum Capital Partners, L.P., Coliseum Co-Invest Debt Fund, L.P., Blackwell Partners LLC – Series A, and Coliseum Capital Co-Invest III, L.P. (collectively, the Selling Stockholders ). The underwriters have a 30-day option period to purchase up to 1,096,318 additional shares of Class A common stock from the Selling Stockholders. The Selling Stockholders will receive all of the net proceeds from the offering. Purple is not selling any shares of Class A common stock in the offering and will not receive any proceeds from the offering, including from any exercise by the underwriters of their option to purchase additional shares. The Company has agreed to pay

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Utah
Brendon-frey
Debt-fund
Purple-communications
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Nasdaq

Why Purple Innovation Stock Crashed This Morning

Shares of mattress maker Purple Innovation (NASDAQ:PRPL) tumbled out of bed Wednesday, falling nearly 10% early in the morning, and are still down 8.9% as of 11 a.m. EDT. Its own shareholders are to blame. Image source: Getty Images. So what Last night, Purple Innovation announced that certain selling shareholders Coliseum Capital Partners, L.P.; Coliseum Co-Invest Debt Fund, L.P.; Blackwell Partners LLC – Series A; and Coliseum Capital Co-Invest III, L.P. plan to sell at least 7.3 million, and potentially as many as 8.4 million shares of common stock in a secondary offering. The shareholders will price their shares at $30 each 7.1% below yesterday s closing price aiming to cash out $252 million.  

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Blackwell-partners
Coliseum-co
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Coliseum-capital-co-invest
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Purple Innovations shares fall 10% premarket after secondary offering of 7.3 million shares

Purple Innovations shares fall 10% premarket after secondary offering of 7.3 million shares
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Coliseum-capital-co
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Bofa-securities
Keybanc-capital-markets

Rutgers, Duke and Vanderbilt All Have Ties to the $100 Million NJ Deli Company

The shares of Duke and Vanderbilt, among the biggest stakes in Hometown International, were acquired in the past year as part of what financial filings indicate is an effort to use Hometown International as well as a shell company called E-Waste as vehicles for private companies to become publicly traded on U.S. stock markets through either reverse mergers or similar maneuvers. It is not clear whether Duke and Vanderbilt are among the would-be buyers of shares in E-Waste, which last week announced it was offering to sell stock for $2.5 million. E-Waste, which is tied to people connected to Hometown, and which has borrowed money from the deli owner, has no ongoing business, but despite that has a market capitalization of more than $100 million.

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