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US' Halloween spending to reach $10.14 bn this year: NRF

US' Halloween spending to reach $10.14 bn this year: NRF
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Consumers Feeling Better About Economy—And Jewelry

Share U.S. consumers are optimistic about the economy and wouldn’t mind splurging on jewelry, according to a new survey by NielsenIQ conducted by Platinum Guild International. The survey found the following: • While one-third of Americans feel positive about the current economy, more than half expect it to get better in the next three months. About one-half of respondents are optimistic about their current and future personal financial situations. • Non-bridal jewelry has been driving the market demand, with more than half of participants looking to purchase non-bridal pieces within the next year. That non-bridal demand has been led by female self-purchase, with the heaviest self-purchasers aged 18–45.

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Consumers Expected to Spend a Record Amount on Easter

WBGZ Radio 4/2/2021 | By Kevin Bessler - Illinois Radio Network The pandemic has many Illinoisans itching to get out and spend money, and some are sparing no expense on Easter. The National Retail Federation said consumers plan to spend $179.70 on the Easter holiday, the highest on record. A total of 79% of Americans will celebrate the holiday and spend a collective $21.6 billion, down slightly from last year’s pre-pandemic forecast of $21.7 billion. “They’re splurging a little bit more on food, on candy and gifts for those Easter egg hunts, and some of those activities we think of as traditional and normal,” said Kathleen Cullen, NRF’s senior director of industry and consumer insights.

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