Furniture World News By Nic Ledoux on 4/6/2021
Las Vegas Market announced that more than 120 products from 90+ exhibitors are finalists for its April 2021 Market Snapshot, which crowdsources top products in four categories furniture, home décor, gift and housewares. Winners, which will be determined by popular voting now through April 9 at https://www.lasvegasmarket.com/Explore/News-and-Trends/Market-Snapshot/Voting, will be announced on April 11, the opening day of market.
“New product discovery is at the heart of IMC’s markets,” said Dorothy Belshaw, IMC’s chief customer and marketing officer. “In a time where pre-market planning is more important than ever, IMC’s Market Snapshot provides buyers and designers a sneak peek at some of the latest and greatest products that our Las Vegas Market exhibitors have to offer.”
Sex sells: lessons in depicting real women in advertising thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
It’s not the job of women to keep educating men or to make then listen, but it’s also why things like International Women’s Day have to exist, says Rebecca Lewis, the strategic director at Mutant.
The woman-made brand: the new model for marketing to women?
In the first of a series of provocations on the future of the advertising industry, the authors of Brandsplaining explain why brands can and must learn about marketing to women from a new wave of female-founded brands.
by Jane Cunningham and Philippa Roberts
Bumble: campaign featuring Helena Bonham Carter
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Are brands the new mansplainers?
Brandsplaining is a new book tackling how women are addressed and represented in marketing. We talk to the authors about the ‘femvertising’ trend and why brands mustn’t rest on their laurels 02/03/2021 7:39 am
While the concept of mansplaining is by now well-trodden ground, a new book published by Penguin Business is exploring how, despite apparent progress, an incarnation of the phenomenon exists within brands.
Brandsplaining is authored by Philippa Roberts (previously client services director at DDB London and Ogilvy London) and Jane Cunningham (former head of planning at Ogilvy London and MD of Tribal DDB), who together founded Pretty Little Head, their own research consultancy specialising in female audiences.