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White Castle debuts augmented reality cups to celebrate 100th anniversary

White Castle debuted augmented reality cups designed by Columbus, Ohio-based artist Bryan Moss to commemorate its 100th anniversary. The fast-food chain that invented the slider and has many locations scattered across Northwest Indiana partnered with Coca-Cola and tapped Moss to design the commemorative cups that mark a century of White Castle and its tiny square burgers. A Greektown-like Greek restaurant, grocery store and bakery is taking over the high-profile Abuelo s spot at U.S. 30 and Interstate 65 in Merrillville. The new Athenian Greek Cuisine is going big. Joseph S. Pete “We strive to support our local communities in all respects, and this project was no exception,” said Erin Shannon, corporate relations manager at White Castle. “Bryan ‘got us’ from the very beginning, and I believe his shared passion for White Castle came through.”

White Castle® and Coca-Cola Enlist Columbus Artist Bryan Moss to Bring to Life 100th Birthday and Century-Long Partnership

White Castle, in collaboration with Coca-Cola, has introduced a set of three collectible augmented reality soft drink cups to commemorate its 100th birthday and 100-year partnership with Coca-Cola. Designed by Columbus, Ohio, artist Bryan Moss, the cups come alive with sound and motion when viewed through a smartphone. It all started in the summer of 2020, with Coca-Cola eager to celebrate their partner of nearly 100 years with a truly unique and groundbreaking activation. As big as the outcome promised to be, the two brands at the outset knew they wanted to start locally. A short-list of Columbus-based visual artists quickly led to the selection of Moss, known for his lively and relatable graphic aesthetic.

White Castle s AR packaging aims to really move customers

White Castle and Coca-Cola Launch AR Cups in Honor of 100 Years

White Castle It all started in the summer of 2020, with Coca-Cola eager to celebrate their partner of nearly 100 years with a truly unique and groundbreaking activation. White Castle, a family-owned business since 1921, officially passed the century mark on March 10, 2021, the first fast-food hamburger chain to reach the milestone. When the iconic brand and its longest-running partner, Coca-Cola, considered innovative ways to commemorate the occasion, they turned to Bryan Moss, an artist born, raised and living in Columbus, Ohio, to design augmented reality (AR) cups for the restaurants and a large-scale mural for the home office.   It all started in the summer of 2020, with Coca-Cola eager to celebrate their partner of nearly 100 years with a truly unique and groundbreaking activation. As big as the outcome promised to be, the two brands at the outset knew they wanted to start locally. A short-list of Columbus-based visual artists quickly led to the selection of Moss, known fo

Idaho – NBC 7 San Diego

Within a few hours, a garden of mementos grew outside the rural crime scene. Pinwheels, flowers and stuffed animals dotted a fence near where police found remains believed to belong to two children in a bizarre case that has captured attention around the world. For police, the grisly discovery this week marked a significant break in a monthslong investigation into…

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