While Molson Coors invests millions into hard seltzer production, the beverage giant s hard seltzer darling is focusing efforts on supporting the LGBTQ+ community.
Molson Coors invests $100m in hard seltzer expansion 21st May, 2021 by Nicola Carruthers
Brewing giant Molson Coors Beverage Company will invest US$100 million to boost production of spirit and malt-based hard seltzers in Canada.
Molson Coors’ Canadian business will make hard seltzers its top priority this year
The new upgrade to Molson Coors’ Toronto site will give the brewer the capabilities to make spirit and malt-based hard seltzers for the ‘fast-growing’ Canadian market.
The expansion, which will more than quadruple capacity, is due to be completed in early 2022.
The investment will involve the installation of reverse osmosis and nanofiltration technology, a flavour kitchen, a blender and a canning line. The new canning line is capable of handling up to 1.5m hectolitres in annual production.