Sara Otte Coleman said 2020 was a pretty terrible year, thanks to the COVID-19 pandemic. Our visitation numbers were down almost 20 percent, Otte Coleman said. The revenue spent was down almost 30 percent.
Otte Coleman said spending on tourist activities dropped from $3 billion in 2019 to $2 billion in 2020. But she said it could have been worse. A lot of other states were impacted more dramatically, Otte Coleman said. We re also further from major population centers, and people just weren t travelling very far.
But Otte Coleman said traffic to the Division s Website is up this year over last. We know people are going to be looking for road trips, and we re a road-trip destination, Otte Coleman said. Historically, the bulk of our leisure travel is comprised of road-trippers, people that drive their personal vehicles into the state.
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