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UN Women launches Unstereotype Alliance s India Chapter to challenge traditional gender stereotyping in advertising and media

UN Women launches Unstereotype Alliance s India Chapter to challenge traditional gender stereotyping in advertising and media
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Beauty for all: Unilever says no to normal | Indian Television Dot Com

In inclusivity push, the MNC will exclude word normal from its beauty products and advertising. 09 Mar, 2021 - 02:13 PM IST     |     By indiantelevision.com Team     NEW DELHI: Pop queen Rihanna s Fenty Beauty shook up the beauty space in 2017 when it came out with 40 different shades of foundations that catered to a rainbow of skin tones, finding immediate favour with deep-skinned beauties. Fenty sparked an epochal shift in the beauty industry, with make-up brands waking up to the idea of inclusivity and smashing stereotypical beauty standards. More recently, the impact of the Black Lives Matter movement has been such that it sparked introspection among beauty brands in India, leading to several cosmetic manufacturers attempting to be more inclusive and diversity-friendly in terms of their products and marketing.

Dove soap calls out pre-marriage scrutiny of bride s weight, height, colour, hair; takes Real Beauty stance ahead

Dove soap calls out pre-marriage scrutiny of bride s weight, height, colour, hair; takes Real Beauty stance ahead Share Via: After weeks of discussions around pH levels and litmus tests, HUL s Dove refocuses the category s attention on the meaning of beauty in its #StopTheBeautyTest campaign. That Dove, a Hindustan Unilever (HUL) soap brand, is one of the most popular and fierce torchbearers of women’s beauty, no real beauty, is well-documented. There was its much appreciated ‘Dove Campaign for Real Beauty’ in 2004. Advertising agency Ogilvy and Mather (now Ogilvy) put up billboards in Germany and the United Kingdom featuring photographs of real women, instead of professional models… The campaign went on to become a big hit and expanded to several mediums like ads, events, workshops and so on.

Dove s #StopTheBeautyTest campaign by Ogilvy sends out a strong message

Click on the Image to watch the TVC. Dove’s latest film walks us through hard-hitting, real stories of beauty-based judgement and rejection faced by women during the matchmaking process, and the impact this has on their self-esteem. The film: Advertisement The search for beauty can often be ugly and diminishing. A recently conducted “India’s Beauty Test (2020) Report” reveals some unsettling statistics about the pressures and anxieties around conforming to a narrow ideal of beauty in the run-up to arranged marriage. An alarming nine out of 10 single women in India feel they are judged and rejected based on their looks during the marriage process. Furthermore, 68% claimed that rejections based on beauty during the arranged marriage process impacted their self-esteem and confidence.

90% desi women face rejection due to looks while matchmaking for arranged marriage | India News

90% desi women face rejection due to looks while matchmaking for arranged marriage | India News
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