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British Lion unveils £1.3m campaign amid surge in demand
28 January 2021 |
The public s demand for eggs has increased significantly during the lockdown
British Lion eggs has launched a £1.3m marketing campaign for 2021 to drive awareness of the Lion mark and capitalise on consumer demand for eggs.
The year’s campaign will focus on maintaining the sales boost delivered by lockdown and consumer desire for quick and healthy meals.
The British Lion Code of Practice is the UK’s most successful food safety scheme: more than 90% of UK eggs are now produced to its standards.
Retail sales of eggs grew by 18.4 percent in the last year, the equivalent of around 1.2 billion extra eggs, according to figures.