Lockdown-induced changes in consumer patterns are here to stay: Britannia MD Varun Berry
Almost all large consumer goods companies have reported contribution of grocery e-commerce to overall sales having grown 3-6% in the past six months from 1-2% in the year-ago period.
BusinessToday.In | December 10, 2020 | Updated 19:24 IST
Managing Director of Britannia Industries Varun Berry has said there has been a highly significant change in consumer behaviour in recent months. Consumers who bought staples on e-commerce including many first time buyers - most of them intend to stay there. So shopping for brands is going to change substantially, Berry said at the CII-FMCG summit.