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Cedar Mill Group acquires and rebrands Humm Events July 23, 2021 10:07 Cedar Mill Group has acquired event management, logistics and production planning companies, Humm, and rebranded it Humm Events. The announcement: Winarch Capital’s newly-formed Cedar Mill Group has acquired one of Australia’s leading event management, logistics and production planning companies, Humm, and rebranded it Humm Events as it doubles down on aggressive growth plans. From music festivals and concert tours to key state government and sporting events, Humm Events has created and managed some of the most spectacular special events in Australia. Humm Events has also been the workhorse behind a number of major festivals around the country since Iain Morrison launched the business in 2001, including Beyond the Valley, Good Things Festival, NRL Nation and the record-breaking Fire Fight Australia benefit concert.

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