Diet-specific e-commerce website Sifter was created by Thomas and Andrew Parkinson, founders of pioneering online grocer Peapod.
For those who require products for a particular diet, medical condition or lifestyle choice, there’s a new shopping website on the scene. Built for the 200 million consumers who shop with such needs in mind, Sifter offers “an unprecedented level of product information … [and] also increases retailer basket size and brand sales through enhanced shopper engagement,” according to Evanston, Illinois-based Sifter SP LLC.
Sifter was created by Andrew and Thomas Parkinson, founders of Chicago-based Peapod, the world’s first online grocer, debuting back in 1989, and ItemMaster (now know as Syndigo), a Chicago-based provider of accurate grocery product detail to help shoppers make more informed buying decisions. With new-to-market technology, Sifter enables online shoppers to discover and buy from more than 100,000 food products that match t