George Clooney's Smokehouse Pictures is teaming with Sports Illustrated Studios and 101 Studios for a docuseries about allegations against an Ohio State sports doctor, based on an article by Jon Wertheim.
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Which DTC brands succeed and which fail is dependent on a variety of factors. It s not as simple as a great ad, a strong vision or a catchy name.
Retail is a complicated business, and requires a complicated skill set. As DTC brands have grown, that s driven them to pull in retail veterans for executive roles, sell to retail giants like Walmart or P&G, and look to investors for help scaling.
Venture capital funding has been the traditional route of many DTC brands looking for growth, but
more nontraditional options have cropped up recently as brands look to scale slower and more profitably. Intimates manufacturer Gelmart, for example, launched its own DTC investment arm earlier this month, after helping incubate Lively. Its aim was to not only provide funding, but also expertise around manufacturing and supply chain.
Adidas is selling its subsidiary brand
Reebok. The sneaker brand is not doing well, and Adidas wants to concentrate fully on its own brand.
Better off going our separate ways
There have been rumours for a while, but as of this moment, Reebok is officially on the market. Parent company Adidas has announced that it will divest the trainer brand, after a strategic review at the end of last year. Since the first quarter of this year, the German group has listed Reebok as discontinued operations .
Reebok and Adidas will be able to increase their growth potential significantly independently of each other, CEO Kasper Rorsted told CNN. We will work diligently in the upcoming months to ensure a successful future for the brand Reebok and the team behind it.