May 7, 2021 Photo Credit: Scott Rinckenberger/Eddie Bauer
SPONSOR
Authentic Brands Group, LLC (ABG), a global brand owner, marketing and entertainment company, and SPARC Group, LLC (SPARC), a leading retail enterprise, today announced a definitive agreement to purchase Eddie Bauer, the iconic American outdoor brand, from PSEB Group (“PSEB”), an operating company owned by Golden Gate Capital. ABG will own Eddie Bauer’s intellectual property and the brand’s core operating business will become a part of the SPARC portfolio of brands. Following the close of the transaction, SPARC’s operating platform will include Eddie Bauer, Brooks Brothers, Lucky Brand, Nautica, Aéropostale and Forever 21, which collectively generate nearly $8.6 billion in systemwide retail sales annually.
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