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Guaranteed, measurable results
Bringing in these benefits means first bringing in the right affiliate partners to promote your subscription-based service. Here we present five of the top affiliate partner types to help market subscriptions in 2021 and beyond.
Content Publishers
You know what they say: content is king. Great content brings in customers to every industry. It’s a key acquisition channel for just about any product and service.
Think about it: when you want to know about a company or a product, what do you do? You check it out online. Whether you’re researching a product on a review site, reading news about a brand’s latest release, or discovering new obsessions in your news feed, it’s content that makes it all possible.
March 8, 2021
Download the free guide, The rise of product placement and influencer marketing created in partnership with BEN
For brands that want to make a cultural impact, the data suggests a clear way forward: a triple combination of influencer marketing, product placement in TV and film, and direct partnerships with artists.
Influencer marketing is twice as effective as digital ads, most of which are outright ignored by audiences, according to an MPG study. Meanwhile, streaming is rapidly becoming the main way people devour long-form content – meaning that if brands want to reach the 89% of viewers now regularly eschewing linear television (per The Hollywood Reporter), smart placements within content should be the strategy of choice.