2021 Promo Supplier of the Year: Gemline
As COVID-19 ravaged the industry, Gemline defied the odds by generating record-breaking revenue, increasing its philanthropic endeavors and becoming distributors’ go-to choice for promo’s hottest new category.
Gemline crushed 2020.
The Lawrence, MA-based Top 40 supplier didn’t just survive the single most challenging year in the history of the promotional products industry. It achieved record company sales, provided more philanthropic support than ever to worthy causes and increased U.S. staffing levels by about 30% to 500 people. It also forged five new retail brand partnerships, made a major acquisition, and launched more than 250 new products and related services that were vital to distributor customers, including all-important PPE lines and kitting solutions.
ASI s Counselor® Magazine Names 2020 s Most Powerful People In Promo
SanMar s Jeremy Lott takes the top spot on annual Power 50 list
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TREVOSE, Pa., Dec. 23, 2020 /PRNewswire/ The Advertising Specialty Institute
® (ASI) today announced the annual Counselor Power 50 list of the most powerful people in the promotional products industry, with Top 40 supplier SanMar CEO/President Jeremy Lott commanding the top spot, thanks in large part to his leadership during COVID-19.
Click here to see the complete ranking of the 2020 Power 50. This year, a year unlike any other in our industry s long history, the entrepreneurs and business owners on the Counselor Power 50 list outdid themselves, performing under extreme pressure while surmounting unbelievable challenges to lead their teams forward, said Timothy M. Andrews, ASI president and chief executive officer. All of us can learn from their flexibility and determination as we push ahead to recover
Traditional Promo Success Stories
Finding bright spots during the pandemic hasn’t been easy, but distributors are doing it with creative uses of traditional promo. By Jean Erickson
In early March, Liquid Screen Design (LSD, asi/254663) was having its biggest year to date. “We added to our staff and we had over half a million dollars in orders in hand,” says owner Bryan Goltzman. You know what happened next. “All those orders immediately disappeared,” Goltzman says. “We had zero revenues coming in.”
“Our verticals are education, recreation and nonprofits. With school closed and camps and events canceled, that pretty much stopped all our business.”