Traditional Promo Success Stories
Finding bright spots during the pandemic hasn’t been easy, but distributors are doing it with creative uses of traditional promo. By Jean Erickson
In early March, Liquid Screen Design (LSD, asi/254663) was having its biggest year to date. “We added to our staff and we had over half a million dollars in orders in hand,” says owner Bryan Goltzman. You know what happened next. “All those orders immediately disappeared,” Goltzman says. “We had zero revenues coming in.”
“Our verticals are education, recreation and nonprofits. With school closed and camps and events canceled, that pretty much stopped all our business.”