How to drive ROI with omnichannel kiosk, signage strategy
Panelists during a live event at the Self Service Innovation Summit addressed how to drive kiosk ROI with touchless solutions and an omnichannel strategy.
Photo: provided
When it comes to technology like self-service kiosks, it can be a challenge to demonstrate its real value from an ROI perspective, especially during COVID-19 when margins are tight and restrictions are high. However, new software tools are making this an easier task by providing services ranging from personalization to data analytics and mobile/physical convergence.
Panelists during a live event at the Self Service Innovation Summit addressed this topic in detail. The panel, which was moderated by Bradley Cooper, editor of Digital Signage Today, featured Faris Alqadah, senior director of data science innovation at Ulta Beauty, Bart DeCanne, founder and CEO of Sophatar and Brad Winslow, a payments industry executive.