பிராட் மானுவல் News Today : Breaking News, Live Updates & Top Stories | Vimarsana
Body Science signs gamers Crayator and Bazza Gazza
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Livewire adds in-game advertising via new Frameplay partnership
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
New gametech marketing company Livewire launches
March 16, 2021 8:28
Former Dentsu programmatic exec Indy Khabra has teamed up with gaming expert Brad Manuel to launch a gametech, entertainment and marketing offering, Livewire.
Livewire has launched across the APAC region, and will be an integrated and gaming-focused marketing business at its core.
Indy Khabra and Brad Manuel
The company will have two key areas of focus. Firstly, in-game and around game marketing, and secondly, programmatic marketing in gaming.
ADVERTISEMENT
The former will see Livewire focus on adding value to the gaming experience by creating campaigns that utilise a deep knowledge of gaming culture, to ensure brands can reach consumers, without impacting the experience.