With “enormous influence and spending power,” the cohort’s fondness for unique, one-of-a-kind style may be a cause for concern in an industry that relies on trends.
A new reported by retail analytics firm Edited, however, pinpoints 10 common items that Gen Z consumers are searching for online in droves. Though the generation has given rise to subcultures like Cottagecore and Dark Academia, these new must-have items step away from the rustic and traditional trends birthed during the pandemic and into a new phase defined by nostalgic Y2K fashion.
Here’s a look at Edited’s 10 Gen Z trends to capitalize on now.