Las Cruces makeup brand founder featured on Tamron Hall TV show
LAS CRUCES, New Mexico Cece Meadows of Las Cruces, founder of Indigenous makeup brand Prados Beauty, started her career in finance and was making six figures living the dream.
But she found herself homeless after her cancer treatments left her broke and ended up living in her car in the parking lot of Walmart with her two kids.
Despite her personal struggles, she is the first Xicana/Indigenous beauty brand to head a makeup show at New York Fashion Week as well as the first Indigenous/Xicana makeup brand to launch a makeup campaign and line geared towards Indigenous people. It is also the first globally known Indigenous/Xicana beauty brand.
Cece Meadows Is Here to Show the World Indigenous Beauty
The founder of makeup brand Prados Beauty has overcome generational trauma and personal struggle. Now, she’s giving back through her artistry. May 5, 2021 CHANTELLE YAZZIE-MARTIN
I grew up on a farm in a little town outside of Yuma, Arizona. I’m the oldest of four, and it was a pretty rough upbringing. We didn’t have a lot, but we had each other. School was my safe haven, so I thrived there and ended up being the first in my family to graduate from college.
My 20s were actually a really big blur. I was making six figures in the finance world, driving a sports car, and just living life really, really fast. I got married, had a little girl, and got divorced. At 27, I was diagnosed with cancer. My insurance covered only a portion of my surgeries and medication. Being a single mom with one income and being sick, it was hard. I basically lost everything my home, my car, my savings all from trying to pay for my